TY fighst back in the kids toy wars..
Posted by Happydude | Posted in Advertising, Marketing, Media, Video | Posted on 06-10-2007
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It’s safe to say that the last time Ty was a household name was during the peak of the Beanie Babies era. That time is over; the innocent BBs have been shelved away, alongside Mattel’s ubiquitous Barbie, in favor of fat-lipped multi-ethnic Bratz.
And like Mattel, Ty is fighting back. Meet Ty Girlz. They not only sport gigantic lips and doe-eyes; they also have their own virtual world.