"Shopper Marketing" Goes Mobile…
Posted by Happydude | Posted in Advertising, Marketing, Media, Technology | Posted on 03-11-2007
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This has come for the following article by Forbes, which has the following snippets:-”A new concept is born: “shopper marketing.”, it involves shopping carts outfitted with a text messaging device, courtesy of Modstream. It’s appearing at Home Depots in 8 states.”
The idea is that shoppers, who haven’t taken to video-outfitted shopping carts, will take advantage of coupons, or marketing messages, or whatever-else, at their fingertips.
[Via Adrants]