Focus Groups May Kill Great Ideas?
Posted by Happydude | Posted in Advertising, Marketing, Media, Video | Posted on 15-01-2008
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These two videos try to highlight some of the downside to focus groups and why it’s probaly not a good idea to rely too heavily on them. In the videos, one caveman moderator and three caveman panelists turn great ideas like fire and the wheel into useless inventions no one would ever need. It’s humorous enough and hits home perfectly the notion a bunch of random people may, undoubtedly, kill a good idea every time.
[Via Adrants]