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ePaper Comes to the High Street…

Posted by Happydude | Posted in Advertising, Business, Eco, Marketing, Media | Posted on 23-07-2008

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Looks like another step in freeing up some paper resource Esquire magazine will use honest-to-goodness ePaper to commemorate their 75th year. The high tech cover will flash “the 21st Century Begins Now” when it’s on the newsstands.

The editor says he has been frustrated with the lack of change in magazines over the past 150 years. Ink on Paper; lets hope this heralds the start of a new era in publishing.

More info can be found here

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