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Viral not so hot after all…

It turns out viral marketing isn’t quite as hot as we have been led to believe. Web 2.0 called for a rise in viral ads in order to best reach target consumers, yet a recent study by JupiterResearch shows that only 15% of these ads have been effective. The report titled ”Viral Marketing: Bringing...

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Some Nuggets of Online – Offline Research

Posted by Happydude | Posted in Business, Education, Marketing, Media, Technology, digital | Posted on 13-07-2009

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What a morning just came across two brilliant pieces of research regarding the online / offline arena and how things are starting to change first off is the research from Morgan Stanley about How Teenagers Consume Media, apparently the report was done by Matthew Robson (aged 15 years) an intern at Morgan Stanley, so a definite grass roots insight which looks set to cause a stir.

post-digtial-marketing

Next up is a presentation on Post Digital Marketing 2009 by Helge Tennø which contain some of the best visual thinking I’ve seen in a long time.

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