Take the Stairs Instead of the Escalator with the Piano Staircase..
Posted by Happydude | Posted in Advertising, Fun, Marketing, Miscellaneous | Posted on 03-11-2009
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I think the above viral piece is excellent and there a few more to be found over at the fun theory – (aka Volkswagen) -
It seems to make a very good point that something as simple as fun is the easiest way to change people’s behaviour for the better.
Hat tip :- Lawrence Lessig
http://lessig.org/blog