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Online ad spending will be immune to economic downturn…

An article in the Financial Times seems to think that the surge in online ad spending will increase: Indeed, pressure on companies to cut costs if the economy softens could even hasten the switch in spending from traditional media to more targeted and measurable digital forms. “…If marketing budgets...

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A Blog about YOUR business writing from John Hancock

Posted by Happydude | Posted in Business, digital, Education, Marketing, Media, Startups, Technology, Video | Posted on 07-03-2012

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The video above comes from John Hancock who has over 40 years’ experience in the US, UK, Europe, Asia, Australia and New Zealand. He was National Creative Director of Ogilvy & Mather Direct and spent 12 years as Cellarmaster Wines’ in-house creative head.

He has just launched a new blog - Hancock’s Writing Blog which has some very insightful tutorials on how to write good copy all of which he wants to share.

He is a good friend of my friends Drayton Bird & Malcolm Auld who between all three of them have more years of experience and knowledge in Business & Marketing than I can count!