The video above was made by my friend Malcolm Auld one of Australia’s most respected marketing educators,he has tested the findings as he has covered the planet this year.
Following on from Drayton’s insight’s this video features a series of interviews with four NYC based experts talking about the future of “the website” have a view and see what you think.
I like “It’s no longer about page views and visitors, It’s about who is online now and what they are doing” shows hwo we are moving from the richness of archival data to the immediacy of the live data.
The video above features my friend Drayton Bird, talking about the Internet and how he has seen things change and develop over the years and how he has used these insights to help his businesses and those of his clients.
It really is worth a viewing for some plain common sense business points of view.
Vodafone Germany recently launched an interesting Augmented Reality game Buffer Busters for their customers which involved capturing the AR generated creatures around the streets of Germany in return for points and rewards.
Nice use of QR code in Vodafone shops to claim points.