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BDA's aka Big Dumb Agencies and The Monkey Theory…

George Parker carries on with his ongoing theory the advertising industry is filled with BDA’s aka Big Dumb Agencies, he has blogged this interesting analogy that involves monkeys and classical conditioning. The net result of this exercise explains perfectly why BDA’s (and most other big...

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Bing to Launch UK Travel Platform.

Posted by Happydude | Posted in digital, Eco, Marketing, Media, Technology, Travel | Posted on 02-06-2009

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Bing Travel

Well had a bit more of a play around with Microsoft’s new search engine Bing and on the whole seems to work really well,  looks like the war of search is about to get a bit heated.

One interesting thing to note from a Travel point of view is Microsoft have integrated the Farecast travel engine, which its American surfers are currently able to use providing live flight and hotel search functionality, plans are also in the pipeline which will include a Hotel Rate Indicator which will search through historical data to indicate via a colour-coded system as to whether a current price for a room is a fair price for the user.

A Microsoft spokeswoman told Travolution: “Our goal is to fully localise Bing to the UK and that’s when we’ll remove the beta, however, unfortunately we cannot confirm when we will be bringing this to the UK yet.”

Will be intersting to see if Google take on the challenge?

Source Travolution