Posted by Happydude | Posted in Advertising, Video | Posted on 29-05-2009
Tags: Holy Moly TV, Matt Edmondson, N-Dubz
New weekly music and entertainment show made specially for mobile and online
It’s been quite a few weeks in the making, and Sony Ericsson’s Pocket TV is now launching on June 4th.
It will be free to download to any handset in 5x 90s clips each week (they’ve kept the clips short so they’re easy to download even if you don’t have a fancy phone) and you’ll also be able to watch extended 3min versions of the clips on a dedicated YouTube channel (youtube.com/pockettvshow).
They’ve got Florence and the Machine, Hockey and N-Dubz for the first episode, with people like The Gossip, Maximo Park, Marilyn Manson, Just Jack and All American Rejects already lined up for the following weeks.
Matt Edmondson (from Holy Moly TV) is the main host, but there will be more presenters getting involved throughout the series. It’s not going to be a muso show, it’s meant to be a bit of fun with bands and artists who have music coming out. It will also cover comedy, fashion and films.
Every week, there will be a Citizen Journalist segment and if you’re between 16-24, you can submit a video to pitch an idea via the YouTube channel. The best ones will be filmed by the production team, with the citizen journalist fronting the piece. Viewers will be able to comment on individual clips and influence how the show develops.